About Us

About our vision

About us

Bella's boutique was started by two childhood friends who have passion for fashion and beauty. Combining their heads they have created a worldwide luxury brand. Amy has been in the retail industry for many years working her way up to management and head of visual merchandising for huge fashion brands. Having a huge passion in childrens clothing and being a mum of three she had seen a big gap in the market for stylish kid's clothing. Her experience in retail alone is excellent aswell as her eye for fashion.

Michelle has travelled worldwide working in the beauty industry. She has lived in many different countries, seeing many different cultures and fashion. Her passion is in both fashion and beauty having many years experience in the industry. Wanting to add a little worldwide sparkle to their brand and bring you something special using her experience. Our aim is for all kids to sparkle in our brand and be confident and proud.